Jason Bradbury joins Sir Richard Branson and Ronan Keating in £1m swimming challenge

Gadget guru, Jason Bradbury will join Sir Richard Branson and Ronan Keating in The Swim, a unique celebrity relay team challenge, tackling the treacherous Irish Sea from Holyhead to Dublin – a distance of 56 miles – to raise £1 million for Cancer Research UK.

Bradbury is currently the host of Five’s ‘The Gadget Show’, and more recently the BBC1 family game show, ‘Don’t Scare the Hare.’ With a career spanning fifteen years, from stand-up comedy with David Walliams and Simon Pegg, slots on The Big Breakfast and Sky1 to writing a trilogy of preteen techno-thriller books, Bradbury certainly has the stamina to be part of The Swim team.

The newest member of The Swim team Jason Bradbury said: “I’ve taken part in loads of wacky and wild adventures over the years, and The Swim is certainly going right to the top of my list. I love a challenge and jumped at the chance to be part of the team. It’s exciting and for a cause that is close to my heart, my eldest brother having survived skin cancer. Bring on the sharks, jellyfish, cold, night swimming…I will take it all on!”

“There are two public places in The Swim team up for grabs. So join us in this amazing challenge; sign-up today at www.the-swim.co.uk and help us raise £1 million for Cancer Research UK.”

The Swim team will be made up of 10 people, including Ronan Keating, Richard Branson and Jason Bradbury, and two places are up for grabs for members of the public who pledge to support the fearless team in achieving their ambitious challenge.

View video from Sir Richard Branson (1m 14s flashplayer required)

Swimmers are being asked to get involved by visiting www.the-swim.co.uk and committing to raise at least £100 for the charity. Everyone who has raised £100 or more by the 15th July is eligible to join the team. One place will go to a top fundraiser, whilst the other lucky participant will be randomly selected from all the swimmers who raised at least £100.

Ronan Keating, who lost his mother Marie to cancer in 1998 said: “I’m not a strong swimmer, so open water swimming in the Irish Sea is going to be a real challenge for me. But the motivation to raise £1 million for Cancer Research UK was enough for me to sign up.

View video from Ronan Keating (1m 14s flashplayer required)

“We have the amazing support of Richard Branson on The Swim team, but the public’s support is going to be essential in helping us make it across the Irish Sea and raising money for Cancer Research UK’s lifesaving work.”

To help people set themselves a swimming challenge, increase their fitness levels and raise as much as they can for Cancer Research UK’s lifesaving work, each swimmer will be given an exclusive personal swim page. Through this they will be able to log their swims and share progress with family and friends to encourage sponsorship.

To be in with a chance to join the team and find out more, please visit www.the-swim.co.uk

About The Swim

  • The Swim is a unique celebrity-led challenge to swim the treacherous Irish Sea from Holyhead to Dublin in a relay team, a distance of 56 miles, almost three times the length of the English Channel, to raise £1 million towards Cancer Research UK’s lifesaving work. It will take place in September this year.
  • To be in for a chance to be on The Swim team you must be a regular swimmer (which means you’re competent at swimming), and you must be able to swim 3000 metres in open water. Ten people will be picked for each public place and invited to swimming trials in Brighton. The two strongest swimmers will be picked by our open water swimming experts. See www.the-swim.co.uk for terms and conditions.
  • Anyone can sponsor the team at www.virginmoneygiving.com/team/theswim

About Cancer Research UK

Cancer Research UK is the world’s leading cancer charity dedicated to saving lives through research

  • The charity’s groundbreaking work into the prevention, diagnosis and treatment of cancer has helped save millions of lives. This work is funded entirely by the public.
  • Cancer Research UK has been at the heart of the progress that has already seen survival rates double in the last forty years.
  • Cancer Research UK supports research into all aspects of cancer through the work of over 4,000 scientists, doctors and nurses.
  • Together with its partners and supporters, Cancer Research UK’s vision is to beat cancer.

For further information about Cancer Research UK’s work or to find out how to support the charity, please call 020 3469 6699 or visit www.cancerresearchuk.org