Lewis Pugh – the "Ice Bear"

As he climbs up Mount Everest in preparation for his glacial swim on 22 May 2010 Speedo have released a series of exclusive videos on Lewis Pugh the “Ice Bear”. To find out more about Lewis Pugh, view video below (3m 03s flashplayer required))

In this 1m 18s video exclusive, we find out how he is inspired to swim in extremely cold places in just his Speedo briefs!

In the 1m 26s video below, Lewis tell us about his new book Achieving the Impossible and how he has managed to do just that. What is your impossible dream?

In this 1m 50s video exclusive from Speedo on Lewis Pugh he talks about his challenge to swim in an Everest glacial lake to raise awareness of climate change and tells us about his training for this extreme challenge.