Lewis Gordon Pugh was the first person to complete a long distance swim in every ocean of the world and over a period of 20 years he pioneered more swims around famous landmarks than any other swimmer in history. During this period Lewis witnessed the oceans change rapidly due to pollution, over fishing and climate change.
He campaigns for the protection of the marine environment and a low carbon society. Last year Lewis shocked the world by undertaking a swim in an open patch of sea at the North Pole to draw attention to the dramatic melting of the Arctic sea ice. The 1km swim, in water measuring 29 degrees Fahrenheit, took almost 19 minutes to complete, and attracted world wide media attention.
View video below of Lewis’ talk at BIF-4 (Business Innovation Factory) – 19m 03s flashplayer required to view.