Hundreds of people took part in the Ecover Blue Mile in Plymouth on Saturday 8 September 2012, all in the name of raising money for and awareness of looking after our seas, rivers and waterways.
Participants chose to kayak, swim or stand-up paddle board a mile. Members of the public also got a rare opportunity to see four Olympic Champions in action as Tim Baillie and Etienne Stott raced against double gold medalist and WWF Ambassador, Andrew Triggs-Hodge MBE in the Fatyak Kayak race, whilst Plymouth’s very own Ruta Meilutyte, gold medallist in the 100m breaststroke, joined her team mates from Plymouth Leander Swimming Club in the open water swim.
Proceeds will go to WWF (www.wwf.org.uk) who’ll use the funds to help safeguard some of the world’s most vulnerable river basins and restoring important wildlife habitats, help local communities and farmers to switch to sustainable irrigation methods and encourage governments and businesses to improve water efficiency, and create legislation for better management of water resources.
Find out more about the Blue Mile at www.thebluemile.org
Learn more about Ecover at www.the-splash.co.uk