The ASA and RNLI are urging parents to take more responsibility for their children in open water and concerned that the message of the added dangers and difficulties of beach swimming are misunderstood by both parents and kids.
The push is part of the ASA’s annual Swim Safe programme which is a joint initiative between the organisation and the RNLI which aims to give children aged 7-14 years old visiting the coast an opportunity to understand and learn about the differences between swimming in a pool and the challenges of swimming in an open water environment